The Ecology of Commerce

by Paul Hawken. An amazingly interesting book on the correlation of commerce and ecology. In this book Paul Hawken compares the impact of commerce on ecology and vice versa. I have to admit not it is not the easiest read but it is very fascinating once you get into it. He criticizes the attempt of big-businesses to be more ecological (e.g. recycling programs or printing on recycled paper) without looking at the big picture: not printing at all. He makes you think about consumerism. How much do we really have to buy? What do we really need? This made my household start a project: We are all trying not to buy any consumer products (with the exception of groceries) for the next 2 months.