In a recent issue of Vanity Fair I came upon an ad (actually an small booklet) by BMW. The 'Say NO' concept is designed to give designers any freedom imaginable:
- Emission: Consider our next-generation, hydrogen-powered vehicle with near-zero emissions. The exhaust is water vapor instead of carbon dioxide, which means less pollution (at top speed of 143 mph).
If it works - hey it's great. However: How many $$ is this new technology going to set us back? Will it ever be made affordable? Or is it just another car for the rich to have?
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January 25, 2008
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